This project was designed for Talent Week by Coderhouse Argentina, focusing on creating an intuitive and visually engaging experience. The main goal was to help users easily understand the event and navigate through the information without confusion.

From a UX/UI perspective, I focused on structure, hierarchy, and clarity. I wanted users to feel comfortable from the first interaction, so every section was organized in a way that made sense and flowed naturally. The navigation is simple and direct, allowing users to quickly find what they need without overthinking.

The existing onboarding flow had 11 screens, required manual document uploads for identity verification, and gave users no visual indication of how far along they were or how much longer the process would take. Error messages were vague, the language was full of financial jargon like "KYC," "IBAN," and "BIC codes," and there was nothing on any of the screens that communicated why the app was worth the effort of signing up. Users felt confused, anxious, and untrusted.

From the graphic design side, I used bold gradients, strong visuals, and a dynamic composition to reflect innovation and attract attention. At the same time, I made sure these elements didn’t interfere with usability, but instead supported the overall experience.

One of the most important results was that users felt comfortable using the site. The experience is intuitive, which reduces friction and makes interaction feel natural.

The design was also created to be fully responsive, ensuring a consistent experience across desktop, tablet, and mobile. This allowed the platform to adapt seamlessly to different devices without losing quality or usability.

Overall, this project represents how I combine visual design and user experience to create solutions that are both functional and visually impactful.

Full case of study available here