CIRCE Brand Proposal
This project focuses on the development of a modern and meaningful brand identity for CIRCE, an institution connected to the architecture, engineering, and construction sectors. The proposal is built on strong conceptual foundations, translating structural elements into visual language to communicate solidity, unity, and institutional strength. The goal was to create a timeless identity that aligns with current design trends while staying true to the organization’s core values.

6 Months
UI/UX Designer
CIRCE is the Intercollegiate Committee for the Registration and Classification of Construction Companies and Engineering and Architecture Consulting Firms.
They are currently looking to refresh their brand with a more modern identity, aligned with current trends, that clearly communicates and integrates their core values.

General Concept:
Pillars or columns are highly representative elements in the history of architecture and construction. They are associated with strength, stability, foundation, and sustainability.
An undeformable polygon that represents resistance.
A geometric shape that represents unity, commonly present in construction, which serves as a base for the formation or building of other elements.


Dome:
The dome is built from a semicircle, symbolizing unity. It covers, protects, and contains the pillars within it.
Columns:
The institution serves as the foundation for the operation of all construction and architectural companies. That’s why it is represented through columns, where each column symbolizes one of the associations that make up CIRCE. It should convey solidity, stability, and strength.
Triangle:
In architecture and construction, the triangle is a geometric shape known for being undeformable, even under pressure. It acts as a structural base that reinforces the stability of the columns.
Solar Gold:
A color that radiates joy, elegance, modernity, prosperity, and abundance.
Cosmic Cobalt:
A color that conveys seriousness, formality, style, and integrity.
Sora Semibold:
A typeface that reinforces the meaning of the proposal, as it conveys robustness, geometry, strength, and presence.





